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Showing 30 of 60 Books under ' Tourism & Hotel Business '

Casino Gaming Methods: Games, Probabilities, and Controls

David M. Williams Kathryn Hashimoto, Ph.D., East Carolina University
Designed to uncover the inner workings of a casino, this five book series tackles a variety of topics–from gaming methods, to financial controls, to marketing, to organization and culture. Each book covers a topic in-depth and offers a unifying management perspective. Aspiring students and current employees...

Connecting with Customers

How to Sell, Service, and Market the Travel Product
Dr. Marc Mancini, West Los Angeles College
Interactive and lively, this up-to-date text applies sales, service, and marketing principles to all industry sectors using familiar, everyday sales and service experiences as a springboard to travel-specific situations. It examines the marketing strategies that underlie selling and buying travel today,...

Meetings, Expositions, Events & Conventions, 2/E

George G. Fenich, Ph.D., Hotel, Restaurant and Tourism Administration
The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry....

eTourism: Information technology for strategic tourism management

Dimitrios Buhalis, University of Surrey
The book is aimed at advanced undergraduate and postgraduate students in business, tourism and hospitality programmes that need to explore how they can use ICTs in a strategic context. It is also anticipated that researchers and practitioners will find it useful and stimulating. This book addresses...

Navigate the Net

A Comprehensive Learning Experience for Travel Professionals
Shelly M. Houser, CTC, Travel Career Options
For entry-level and continuing education courses in Travel and Tourism. This textbook provides instructors with a tool to integrate the Internet into current travel courses. It gives a fun, easy-to-learn method of mastering the Internet by introducing the “NAVIGATE” method, a specific set of instructions...

Leisure Travel: A Marketing Handbook

Stanley C. Plog, Ph.D
For undergraduate/graduate intermediate and advanced courses in Travel and Tourism, Tourism Development, Business Travel Management, and overviews on the History of Travel and Tourism. A useful and pragmatic approach to understanding how to market travel products and destinations, Leisure Travel...

Technology Strategies for the Hospitality Industry

Peter Nyheim, The Pennsylvania State University Francis M. McFadden, Drexel University Daniel J. Connolly, University of Denver
Cutting edge in perspective, this is the first text to view Hospitality Information Systems as a source for business growth as well as a cost center. Exceptionally practical in approach, it explores current industry uses, and features case studies, industry interviews, and an interactive web page. Students...

Marketing Leadership in Hospitality and Tourism

Strategies and Tactics for Competitive Advantage, 4/E
Stowe Shoemaker, University of Houston Robert C. Lewis, Professor Emeritus, University of Massachuetts, Amherst Peter C. Yesawich, Chairman & CEO, Yesawich, Pepperdine,
How do you gain a sustainable competitive advantage in today’s global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective...

Marketing for Hospitality & Tourism, 5/E

Philip Kotler, Northwestern University John T. Bowen, Ph.D., CHE, University of Houston James C. Makens, Ph.D., Wake Forest University
THE most widely used Hospitality marketing text–this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers...

Managing the Built Environment in Hospitality Facilities

Dina Zemke Thomas Jones, Ph.D.
Written for undergraduates, this book provides basic knowledge of the role facilities play in the hospitality industry, how building systems work and how buildings are put together. Unlike competing books, it uses an accessible and conversational tone to describe key vocabulary and basic facility management...

Supervision Skills for the Service Industry: How to Do It

Dana V. Tesone, Ph.D., University of Central Florida, Rosen School of Hospitality
This unique, engaging text is a "hands-on" guide for managers and supervisors to help them effectively work with people. This book is designed to provide the practicing supervisor and student of management with a quick and practical guide for the supervision of people. The goal of this book is to help...

Financial Management for the Hospitality Industry

William P. Andrew, Penn State James W. Damitio, Ph.D, CMA, Central Michigan University Raymond S. Schmidgall, Michigan State University
Financial Management for the Hospitality Industry, Second Edition, presents financial concepts and explains how they apply to specific operations within the hospitality industry. Each chapter contains material specific to the industry–from financial statements that follow the lodging industry standards...

Hospitality Management Case Manual:

Developing Competencies in Critical Thinking and Practical Action, The
Featuring a rich collection of cases, this book looks first-hand at hospitality management and explores where managers work, what they do and the real differences they can make. Organized in three parts, it describes the case method approach, reviews how to prepare cases for class discussion and includes...

Hotel Operations Management, 2/E

David K. Hayes, Ph.D., Clarion Hotel and Conference Center Jack D. Ninemeier, Ph.D., Michigan State University
A compilation of skills and knowledge requirements to train a future hotel general manager to effectively supervise and efficiently-run a midsize full-service hotel.

Professional Front Office Management

Robert Woods, University of Nevada, Las Vegas Jack D. Ninemeier, Ph.D., Michigan State University David K. Hayes, Ph.D., Clarion Hotel and Conference Center Michele A. Austin,
The text details policies and procedures that address the department's critical role of serving guests, coordinating employee communcation and utilizing technology to benefit guests, staff and owners. The front office is the "hub" of the property's communications and operations systems and usually the...
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