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Showing 15 of 21 Books under ' Marketing / Selling '

Cambridge English for Marketing

Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Covering a range of marketing-related topics including marketing plans,...

E-Marketing, 5/E

For courses in electronic marketing or e business.
Judy Strauss, University of Nevada at Reno Raymond Frost, Ohio University
For courses in electronic marketing or e business. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social...

Do It Wrong Quickly: How the Web Changes the Old Marketing Rules

Mike Moran
Part 1: That Newfangled Marketing 1 Chapter 1: They’re Doing Wonderful Things with Computers 3 Chapter 2: New Wine in Old Bottles 21 Chapter 3: Marketing Is a Conversation 55 Part 2: That Newfangled Direct Marketing 103 Chapter 4: Going Over to the Dark Side 105 Chapter 5: The New Customer...

Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers

Clyde M. Creveling, Rochester Institute of Technology Lynne Hambleton Burke McCarthy
Chapter 1: Introduction to Six Sigma for Marketing Processes 1 Chapter 2: Measuring Marketing Performance and Risk Accrual Using Scorecards 25 Chapter 3: Six Sigma-Enabled Project Management in Marketing Processes 45 Chapter 4: Six Sigma in the Strategic Marketing Process 63 Chapter 5: Six...

Conversational Capital: How to Create Stuff People Love to Talk About

Bertrand Cesvet Tony Babinski Eric Alper
Great word-of-mouth is the product developer's holy grail: no advertising or promotion is as powerful as a customer who is eager to evangelize your product. Many books talk about the value of word-of-mouth, but this is the first to show you how to create it. It doesn't just happen by chance: it can be...

From Concept to Consumer: How to Turn Ideas Into Money

Phil Baker
In From Concept to Consumer, legendary product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Baker's product successes range from Apple's PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks...

Entertainment Marketing Revolution, The

Bringing the Moguls, the Media, and the Magic to the World
Al Lieberman, New York City Pat Esgate
This book will serve as a primer on marketing all the key entertainment sectors--sports, books, magazines, movies, theme parks, TV, and others--in the US and the rest of the world.

Clued In: How to Keep Customers Coming Back Again and Again

Lewis Carbone
Every customer has an experience with a product, service, or brand—good or bad. But few businesses know how to systematically manage customer experience, so they lose their best opportunity to leverage the long-term value of their customer relationships. Now, one of the field's top consultants shows...

Design of Things to Come, The

How Ordinary People Create Extraordinary Products
Craig M. Vogel Jonathan Cagan Peter Boatwright
The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent...

Inside the Mind of the Shopper

The Science of Retailing
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers...

Manager's Workshop 3.0, 3/E

Randall Dunham
For courses in management, organizational behavior, leadership, industrial/organizational psychology, human resources management, and sales management. In this interactive CD-ROM simulates a pharmaceutical sales firm in which students act as regional sales managers of five sales representatives,...

Sales Management

Jeff Tanner Earl D. Honeycutt Robert C. Erffmeyer
Sales Management, 1/e is the only book on the market that prepares students to become effective sales managers in today’s hyper-competitive, global economy—by integrating current technology, research, and strategic thinking activities.

Little Red Book of Sales Answers

99.5 Real World Answers That Make Sense, Make Sales, and Make Money
Jeffrey Gitomer
Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they'll ever want: Little Red Book of Sales Answers. Legendary Jeffrey Gitomer, the world's #1 sales presenter and author of the inspirational 250,000-copy bestseller Little Red Book of Selling goes...

Little Green Book of Getting Your Way

How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others
Jeffrey Gitomer
How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others

Little Gold Book of YES! Attitude

How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS
Jeffrey Gitomer
How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS
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