Showing 15 of 28 Books under ' Management '
Business Reports in English
Aimed at those who have to read and write reports in English, this book adopts a task-based approach.
Intermediate, Upper-intermediate, Advanced
Decisionmaker contains challenging business problems that engage learners in discussion and decisionmaking. The problems are suitable for learners with or without business experience making this book suitable for a wide range of teaching situations.
English for International Negotiations
English for International Negotiations is built around the case-study method, and covers a variety of negotiation situations set in more than twenty countries around the world. It addresses issues such as cultural sensitivity, the need for a common language at the negotiating table, and other factors...
Pearson Business Reference and Writer's Handbook (with downloadable ebook access code)
As a reference for students and professional and for courses in Business English, Business Communications, Office Technology, English Composition/Writing, and Keyboarding.
This easy-to-use reference tool helps users quickly access the information they need to solve writing problems and improve their use of Standard English. Offering a two books-in-one approach, it includes principles for producing grammatically correct documents (business reference manual) and concrete...
Administrative Office Management, 8/E
For courses in Administrative Office Management, Office Management, or Administrative Management
Zane K. Quible, Oklahoma State University
Continuing the tradition, Administrative Office Management, 8th edition, offers the most technologically updated text on the market. In combination with technological updates, this comprehensive introduction to office management focuses on what office managers actually do on the job. Dr. Quible's signature...
Professional Office Procedures, 5/E
Susan H. Cooperman, Montgomery College
Professional Office Procedures prepares students for the realistic situations, tasks and problems they will encounter in a state-of-the-art office environment. Using flexible, stand-alone chapters, this edition has been updated to reflect technology-driven innovations and is ideal for both traditional...
Public Relations Practices: Managerial Case Studies and Problems, 7/E
Allen H. Center
Written by two of the most respected individuals in the field, Public Relations Practices, 7/e, presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.
Facebook Era, The
Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
Foreword by Marc Benioff, CEO, Salesforce.com ix
About the Author xiv
Why You’re Reading This Book 2
Welcome to the Facebook Era 3
How to Use This Book 5
Part I: A Brief History of Social Media
1 The Fourth...
Self-Destructive Habits of Good Companies, The: ...And How to Break Them
Jagdish N. Sheth
Why do so many good companies go bad? In this book, the authors describe the companies that were once though of as great companies--A&P, Sears, Xerox, Kodak, GM, Corning, Atari, Wang--and how they ended up self-destructing. Readers of The Self-Destructive Habits of Good Companies...And How to Break Them...
Do Good Design: How Design Can Change Our World
David B. Berman
In this provocative and dramatically-illustrated book, David Berman argues that global branding strategies are the most powerful tools used today to encourage over-consumption amongst growing Developing World populations, the largest long-term threat to global harmony and environment. He believes that...
Purchasing, Principles and Management, 9/E
Peter Baily, former Chief Examiner for CIPS
David Farmer, Henley Management College
David Jessop, formerly Professor of Purchasing and Supply, University of Glamorgan
David Jones, RGU
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
To manage and sustain profitability, marketers need to come up with the right marketing strategies, backed by the right marketing metrics. This book explains how to understand and use the single most important metric: the customer lifetime value metric. Customer Lifetime Value (CLV) is defined as the...
Value Above Cost
Driving Superior Financial Performance with CVA, the Most Important Metric You've Never Used
Whether you're a C-level executive, a line-of-business leader, or a mid-level manager, one job ultimately matters most: maximizing shareholder value. This book systematically explains how to do it. Columbia University's Don Sexton fully identifies the real drivers of shareholder value, unifying key concepts...
International Management: Managing Across Borders and Cultures
Helen Deresky, State University of New York Plattsburgh
International Management, 6/e, explores the dynamic global environment of business management, by exploring political, legal, technological, competitive and cultural factors that shape corporations worldwide.
A comprehensive guide to learning key management skills., understanding core business concepts, and planning a successful career, Manager's Handbook is both an introduction for new managers and an up-to-date reference for experiences managers and those working in new businesses. From understanding business...